🐳 Master's degree in Integrated Marketing Communication from CityU of HK (QS World Ranking: 57). 🐳 8 years of work experience in the marketing departments of multinational companies, including Fortune 500 companies such as Walmart and FedEx. 🐳 Proficient in market communication strategies, market research analysis, and brand building. 🐳 Integrated Marketing Communication: 1. Covers market marketing overview, consumer profiling, advertising, brand building, principles of visual design, and principles of copywriting. 2. Based on real global business cases, combines theoretical knowledge to allow students to absorb excellent experiences and apply them to their own work. 3. Case selection will be adjusted according to the industry the students are in, enhancing relevance. 4. Upon completion of the course, students will be able to understand the pros and cons of various marketing methods, choose suitable marketing strategies based on their business needs, and develop basic marketing communication plans. 🐳 Global Brand Promotion: 1. Suitable for students who need to expand overseas markets and establish international brands. 2. Learning content includes overseas product strategies, pricing strategies, and marketing communication strategies. 3. In-depth analysis of real business cases to improve students' analytical and logical thinking abilities and consider how to apply them to their own work. 4. Upon completion of the course, students will grasp the basic process of brand internationalization and be able to develop a basic internationalization plan. 🐳 Public Relations Strategy: Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Public relations is an important means for companies/institutions to communicate with the market and consumers, and it is also a crucial aspect of establishing brand image. This course will cover the main theories of public relations, combined with a large number of real business cases. After completing the course, students will be able to develop a basic public relations plan. 🐳Teaching Style: 1. Learn theory through real-world business cases, never just theoretical discussions. 2. Includes interactive quizzes to make classes engaging and not boring. 3. No homework, with a focus on guiding students' market communication logic. 4. Course materials and cases will be shared after class. 🐳Class Rules: 1. Each class session is 50 minutes. 2. Before scheduling a class, feel free to communicate your learning needs and background. 3. If you need to reschedule or cancel a class, please inform the teacher via private message at least 12 hours in advance. Thank you for your understanding. 4. If you fail to notify the teacher in advance and are absent from the class, the teacher will wait online for 10 minutes. After 10 minutes, the class fee will be charged as usual. 5. Please prepare notebooks, pencils, and other necessary supplies in advance. If you have any other questions, feel free to contact the teacher promptly.